Basic Edition

Price: $99
Platforms: Unix

At just $99, the e-Classifieds Basic Edition outperforms all other low-cost classified ads programs on the market, including those costing twice as much. It contains all of the great features of our $79 Lite Edition, but it also adds Keyword Notify, which allows your users to set up their own keyword search agents, and Privacy Mail, which keeps your posters' e-mail addresses hidden. If you were considering the Smart Classified Ads Professional program, for example, we think you'll find that the Lite Edition is a better program and a better value.

Feature Summary

The following features are included with our $99 Basic Edition (items printed in red are exclusive to the Basic Edition and are not available with the Smart Ads program):

• Web-based interface allows admin to modify or delete any ad, review new ads before they are posted, send out e-mail notices to users whose ads are about to expire, purge old ads, run the Keyword Notify program, view the mailing list, clear the mailing list, and send out mass e-mails to subscribers
• Admin can define varying expiration dates for ads (this can be set to any number of days, as opposed to only by the week or month with the Smart Ads program)
• Ability for users to post ads for varying amounts of time
• European date format option
• Internationalization features, including a "Country" field
• Support for optional fee-based classifieds
• Multiple fee levels
• Optional e-mail invoices to posters on fee-based systems
• Can optionally charge for renewals and allows admin to set amount of renewal charge
• Automatically displays specified number of ads on each page, with a "See the Next 10 Hits" button
• Displays latest ads first
• Can limit number of categories ad is posted to
• Can limit number of times an ad is renewed
• Can limit number of words per ad
• Can block duplicate ads
• Ad owner can modify or delete at any time
• Automatically inserts the contents of the current ad into the modification form for easier modification
• Optional e-mail notification to admin when ads are posted, modified, or deleted
• Optional e-mail response to user when ad is posted
• Allows clickable URLs in ads
• Allows clickable e-mail addresses in ads (these can be hidden through the Privacy Mail option)
• Can collect names and e-mail addresses for mailing list
• Can send mass e-mails to subscribers who have signed up for your mailing list
• Optional warning e-mail notices to users whose ads are about to expire
• Can automatically purge expired ads
• "Warning" and "Purge" programs can be run automatically by the program or as separate programs that are run either as "cron" jobs or manually
• Optional pre-screening of new ads by the admin
• Keyword Notify service sends new ads to users that match their pre-defined keywords
• Allows multiple search agents under the Keyword Notify service for the same e-mail address
• Allows admin to specify how often the Keyword Notify service should run
• Boolean searching (any words, all words, or exact phrase)
• File locking (prevents data files from being written to by two different processes at once)
• Customizable ad categories that can easily be defined through a setup variable
• Customizable ad display including the width of the ad tables, table border size, text and background colors within the ad tables, and the text font.
• Users have the option of displaying their postal address and telephone number in the ad
• Password protection for ads so that only the original poster can modify or delete
• Year 2000 compliance (provided that your other server hardware and software is also Y2K compliant)
• Administrative password that allows admin to modify or delete any ad
• Privacy Mail, which hides the e-mail addresses of those posting ads
• Dynamic generation of HTML pages
• Global variables for defining the appearance of HTML pages generated
• Only one CGI program controls all operations, which makes it easier to set up
• Advertising banners can be included on the pages
• Date range searching
• Case-sensitive searching
• E-mail address validity checking
• URL validity checking
• User passwords are stored in a secure area (they are stored in an insecure area on the competition's Smart Ads program and are viewable by anyone, leaving your users' ads vulnerable to being modified or deleted by other users)

Quite simply, the Basic Edition does more and costs less, and it's also easier to configure and maintain. At only $99, the Basic Edition outperforms all competitors' products, and it costs less than many of them. For example, it contains all of the features of the Smart Ads Professional program, which costs $129-$195 plus an additional $35 for the add-on e-mail component, making your total cost for that program $164-$230. For only $99 total, the Basic Edition has privacy e-mail built in, plus some additional features that are missing from the Smart Ads program, such as dynamic generation of HTML pages. That way, you don't have to manually change a whole bunch of HTML files every time that you change a configuration setting or add a new category. The Basic Edition also contains global variables for defining the appearance of all HTML pages generated. The program contains the ability to include banners on the pages, date range searching, and case-sensitive searching. It even checks e-mail addresses and URLs entered for validity. Smart Ads contains none of these features. Moreover, our Keyword Notify feature contains more options than the "Keyword Advisory Service" contained in Smart Ads and, unlike that program, it can be set to run periodically at timed intervals in order to reduce the load on your server, avoid decreasing the performance of normal program operations, and avoid annoying your users with random, multiple e-mail messages. It also allows you to set up multiple search agents for the same e-mail address, which theirs does not. Finally, and perhaps most importantly, your users' passwords are stored in a secure area with our program. As for the competition, however, the Smart Ads program stores user passwords in an insecure area that is viewable by anyone, leaving your users' ads vulnerable to being modified or deleted by other users.

Moreover, the e-Classifieds Basic Edition is part of a family of classified ads programs that includes our high-end, database-driven programs such as the Professional Edition and the Commerce Edition, which offer unrivaled performance and features. As a result, it benefits from our expertise as the market leader in producing premium-quality web-based classifieds solutions. In addition, all of these programs share a similar interface, and registered owners of the Basic Edition are eligible for discounted upgrades to the higher versions. That way, you won't have to face the dilemma of either being forever locked into a low-end solution or having to pay full purchase price again later on to obtain a higher-end program, as you would if you were to purchase from one of our competitors, who do not even offer any high-end versions. No matter what your budget may be, we have a classifieds program designed for you.

Last modified: Monday, 23-Nov-1998 00:00:00 EST
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